The ARC Greek Night - 2006
It all started so quietly; a small get together, organised by ARC for their clients and friends.
Having spent more than one aimless night, in Birmingham, on the Friday night of the NFE, Fiona Corallini and Sam Ferguson had the idea, at the Franchisor of the Year awards at the Savoy, to see what people felt about a Greek themed evening.
The idea was so well received that, by the end of June, numbers were exceeding all expectations and the girls had had to phone the restaurant, more than once, to change the arrangements.
At the bfa Summer Reception, 2006, Fiona invited Dan Archer, Head of Marketing at the bfa, at the time, and asked how many more from the bfa would like to come along.
Unbeknownst to Fiona YELL were in conversation with Dan Archer, regarding the sponsorship of a drinks reception at the NFE. Dan put the two together and the ARC Media & YELL "Greek Night Out" was born!
90 franchisors, their franchisees & support teams arrive, despite a long day at the show and huge traffic problems they all got there in one piece. Fiona & Sam were at the door taking the passes and distributing drinks vouchers, which were based on the drachma, to each guest.
Toni Pottinger & Beckey Hull showed people to the bar (Top priority) and gently direct them to the tables, where Greek salad awaits them, soon to be followed by a Meze style buffet.
At 2.30am and the last of the revellers leave the Athens Napoli restaurant having had one of their best non-business, franchise industry nights out.